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Web site has now become pay per view only? I've been able to go to that site for years to read stories on the Cats. Now, anytime I try to check it out I go to a page requiring me to sign up. $120 annual!! Not happening. And even though they are not my 1st choice for Cats info, its nice to check them out from time to time.
Times are changing in the world. Businesses are in business to make money. Just the way things are these days, for better or worse.
How long before Matt Jones is running the LHL sports section?
In fairness to newspapers everywhere they aren't making money from the physical paper itself anymore as people just get their news online for free. Which means advertisers are disappearing or paying less and the revenue is not there so they have to find it somewhere.
Exactly. Basically they've finally (and I'm amazed it has taken this long) figured out that they have to treat their online product the way they used to treat their print product. Outside of the older generations and those in the business very few people read hard copy anything anymore. It's all on tablets, phones, laptops, etc. So you shift your method of revenue to reflect that. I mean, $10 a month is nothing. It's certainly cheaper than the print product.
Yup it's interesting that people didn't mind paying at minimum a dollar a day for the print product but they balk at $10 a month for the online one. I think people have gotten used to having free online news at their fingertips and now a lot of sites are going to the pay model, will be interesting to see how it evolves going forward.
Newspapers set a precedent for a solid decade...online is/was free. Now, they want to take it back...sorry, they set the expectation.
Also, they have competition now....news is no longer the monopoly it was. I can get my news straight from Cal at his site or the recruit/player on Twitter...not to mention the blogs and forums. Which often produce a better service anyway.
Evolve or die.
Yes but you're thinking that all you want to read in the paper is the sports news, of course in that instance you won't use them as your primary reference. Coach Cal isn't covering politics and Cats Pause is reporting crimes and the rest of the news.
They did of course set the precedent you mention and that's why I said it would be interesting going forward above but what it boils down to is whether or not people start to pony up the cash or not, if they don't news as we know/knew it will die. I think utlimately with the removal of the costs of physically printing the paper and being able to offer more product online in the form of videos, podcats, interactive things that enough people will pay up for them to survive in some shape or form.
Some local papers are dieing and will die going forward, it'll definitely be interesting to see what happens with it all! Regardless it's got to be better for the planet without all those trees getting chopped down....
Which was the main reason why Al Gore invented the internet.
“People who live in the past are afraid to compete in the present. There's no future in it.” -- Sparky Anderson
The days for all new print in paper form are numbered. Just the way this tech mad world moves now.
This post was edited by TNCatfanforever 17 months ago
Look I understand completely why they have gone to that model. I would have. Luckily for me what the Herald-Misleader prints generally is of no consequence to me and my mindset whether it be sports or its distain for all things Kentucky. Horses, coal, etc, etc.
It's probably not the best business decision. A lot of these newspapers have sizable physical assets and a large staff. I suspect that not many are going to pay for articles from a local news outlet when you've got CNN or Fox News or what have you for free. What the Herald Leader should have done is resized their staff, refocused their mission towards internet business, and figured out a way to make it work with advertising alone. Too many people dislike the Herald Leader as it is. As a news source it's largely irrelevant. In the end they're going to see the same result- massive cuts to their labor force and downgrade of their physical facilities. It will just be more painful this way.
FYI, I still read the Washington Post online for free every day.
If what the Herald-Leader has done is the natural evolution of the news media then I would guess that the next step is going to be a lot of newspapers going out of business. People are not going to pay for many different sources of news -- they will likely rely on one or two main sources if they find they are having to pay for it at every turn.
In some ways it is a catch-22 for newspapers. They have traditionally relied on advertising revenue to pay for online platforms. This worked fine because the print side of the business paid for much of the production costs (paying journalists, etc). With declining print sales, that is no longer possible. But as they start to charge the user for online content, their number of viewers will decline which will negatively impact their advertising revenue.
It won't work though. The perception, rightly or wrongly, is that all news is available for free online somewhere so why pay for it? People just aren't willing to pay for high quality, well written news coverage anymore. Add in the fact the LHL has a terrible reputation with UK fans & you've got a failed experiment on the horizon.
This post was edited by CMD77 17 months ago
Follow me on Twitter - @CMD_77
The Danville advocate messenger is now a pay site after you view like 10 articles each month.
There will always be a news paper made of paper. lol you get a ton more info in the daily paper.
And you can save it for future needs. And to line the cat box. Or to wash the car windows with.
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