The House of Blue

Matt - Thanks for the information. Stoops just brings a new culture of confidence. I really think we have an opportunity to become relevant in the SEC.

Thanks again, Matt.

I couldn't be happier with the job UK's administration and marketing team have done with the marketing and promotion of the football program since Stoops' introductory press conference. They have stepped up their game in a huge way, IMO. From the video clips throughout the day Stoops was announced, to the effort they put in to make that press conference an event, to the bold move of producing and placing the very well done super bowl commercial, to signing day coverage, they've been creative and done a great job. Kudos to all involved, and I expect their efforts will continue with a more significantly (and effectively) promoted spring game.

I am one who previously questioned UK's promotion of football. I'm not sure if past efforts were indicative of a lack of interest, ineffectiveness, or having a tough product to market (tough to build buzz excitement when the program is on the decline and fans are aggravated). My take that it was somewhat of a combination. Regardless, with the excitement surrounding the Stoops hire, improved recruiting, and likely facilities upgrades, UK is now capitalizing on the positivity and doing a fantastic job trying to create buzz and interest (and of course, season ticket sales). Glad to see it, and hope they keep the pedal to the metal!

Great read Matt. I love how this staff is aggressively attacking UK football stereotypes and promoting this program. GBB!